This sounds like a marketing word or part of business negotiations.
The image that came to my mind, and is in the description in the book, is that of a heron standing in water. I really feel an affinity for these large water birds.
“Actions in life can be reduced to two factors: positioning and timing. If we are not in the right place at the right time, we cannot possibly take advantage of what life has to offer us. …When life presents an opportunity we must be ready to seize it without hesitation or inhibition. Position is useless without awareness. If we have both, we make no mistakes.”
In quiltmaking, we have to look for opportunities to learn. If a teacher comes to town, I need to take advantge of the opportunity to learn from that person. If someone is available to assist me with a problem, I should take the time to work with them.