Blog Insight

One of my colleagues writes a women/leadership blog. I thought her post for today was pertinent outside of the law arena as well, so I thought I would repost it here.

It made me think about what I am writing here as well. Am I focused enough, niche enough to not just be another quilt blog? I hope so, because I want to write in such a way that people come here specifically for my content. There is always more I can do and know that I keep trying to improve.

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Blawgs as a Niche Marketing Tool

ne additional thought I had after that posting was that perhaps some women just think they don’t have anything useful to say in a blawg. This is also good point. An effective blawg must be focused (narrow is GOOD), current, constantly updated, well written, and compelling to the blawger. When I had the hubris to start this blawg a year ago, I knew that there was absolutely no point in blawging on my particular area of the law, because there are many, many fine professional publications that post up to the minute developments and analysis of tax and nonprofit law. So I was sure that a blawg written by me on the topic would never compare to those resources. Instead, because at the time I was looking for information about women lawyers and leadership challenges and didn’t find anything useful on the internet at all, it seemed like something I could write about.
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Author: Jaye

Quiltmaker who enjoys writing and frozen chocolate covered bananas.

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